OK, you have decided that video production is now a part of your marketing budget. It seems like a huge undertaking. Where do I begin? What is my topic? The questions go on and on. I am here to tell you that planning your video production out shot by shot is a tedious job, but the only way you will get the desired video produced. I have sketched out 7 mistakes that are commonly made in producing a video. Some of them sound so elementary but I will tell you that we have all done one or all of these before. So here goes….
Not clear on your audience
Define who you are trying to reach and build your video to attract that audience. You may need more than one video on the same topic if your product or service attracts more than one demographic. Ie retail and wholesale.

Check on the video below. It is meant to be funny but it also shows what happens when you don’t plan for your video production.


No definite purpose
Know what you are trying to say. Tell a story that is compelling but to the point. If you haven’t gotten their attention in the first 15 seconds, you will never get the message to your potential customer.

Winging it
This never works. In order to be compelling you have to write a script. Write your story, so you can tell your story. This is probably the most important task in producing your video. A Teleprompter may be the way to go. Your spokesperson can deliver all your key points in a precise and professional manner.

Don’t forget the creative aspect of your video
A video that effectively delivers your message requires an understanding of the message, the audience and the objective. A good production company will get to know you and your business before starting your video. This may take time on everyone’s part; a good production company will visit you and talk to all involved to understand your business.

Putting your audience to sleep
Keep it short and to the point. There is nothing worse than going on and on. Do Not describe every aspect of your business, keep it short and sweet (about 3 minutes or less) Pick the top 3 key points and deliver them well.

Not allowing enough time to plan for success
Planning will be the make or break of your video. Just because you have one produced doesn’t mean it is watched. Comedic relief is good but beware that this is some of the most difficult lines to write and deliver. If done well, you are a hero, if not, you are just a clown. So, hire the experts and spend the time to make your video a success.

Do not decide on your video solely on the price

Of course, price is always an aspect of your decision; however, you get what you pay for.  Remember you are looking for return on investment.  Lower price doesn’t always produce the best value. Do your homework, know your audience and your message and keep true to the objective.
The team at www.proonemedia.com is ready to help you create a video that is perfect for your company. Contact us today at (480) 948-9310 to schedule your FREE video consultation in your office.