Distributing a message is easier via video than with other media, including your website. The catch is, that video has to be good.
62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. (source – Hubspot)
As marketers find more innovative ways to grab people’s attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an “up-and-coming” marketing tactic — it’s here, and it’s a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Let’s take it a step further, if video is the way we market in the 21st century, then content should be king. Video that is not thought through or done without planning is a waste of time and money. Consumers are smart and they won’t watch video that doesn’t grab them in some way.
Are you ready for Leap Day? Stay tuned for acts of kindness, famous faces, surprises and more! #DayItForward
Posted by Chevrolet on Monday, February 29, 2016
For example, Chevrolet and Day It Forward which was launched on Leap Day 2016. It used celebrities to bring authenticity to the video. What this video shows is the genuine Pay It Forward mentality. It takes the celebs out in the community and out of the spotlight and highlighted their real storytelling. It’s a heartwarming video and you remember Chevrolet. They are not selling anything but you will remember.
When shooting video for your business and you include interviews make sure that each person is well versed in the product but not rehearsed. You want the enthusiasm to show through. Your audience will see the difference. The interview should be casual with someone off screen asking questions of the interviewee. When your personality naturally shines through, your audience will relate to you more.
Given the ever-increasing importance of video in today’s business landscape, quality video ads are as essential as a website for effectively defining your brand’s values, purpose and product. You’ll not only be able to reach your target audiences quickly and easily, but you could also attract customers you didn’t know you were looking for.
How Can Pro One Media Help?
The Producers at Pro One Media Productions are experts in helping customer use video for branding. We offer a free and easy consultation process and if we are a good fit, then we immediately start planning your production.
The team at www.ProOneMedia.com is ready to help you create a video that is perfect for your company. Contact us today at (480) 948-9310 or info@ProOneMedia.com to schedule your FREE video consultation in your office.